About the Event

In March 2020, under the auspices of the EU Green Deal, the European Commission published its new Circular Economy Action Plan (CEAP), which defines a set of policy and legislative initiatives aiming to make products, services and business models more sustainable. The CEAP also recognizes the role of new technologies as key enablers for improving production and consumption patterns. One of its headline initiatives is the Sustainable Product Initiative (SPI) which will revise the current EU legislation on Eco-design aims to make products placed on the EU market more sustainable. 

This Forum Europe and HPE discussion will look at “product as a service” both in principle and in practice. How important will this be to the development of a circular economy, and what work is required across the ICT sector to make further progress?

Event replay


16:00 – 16:10

Welcome Remarks

Irena Bednarich

Irena Bednarich
EMEA Director, Corporate Affairs, HPE

16:10- 17:10

Panel Discussion

17:10- 17:30

Audience Q&A



Florika Fink-Hooijer

Director General, DG Environment

European Commission

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Brian Tippens

VP and Chief Sustainability Officer



Josefine Hintz

Sustainable Economy and Procurement


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David Peck

Associate Professor, Climate Design & Sustainability, Circular Built Environment and Critical Materials

Delft University of Technology

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Gareth Bevan

Senior Technologist, Sustainable Transformation



Moderator: Sonja van Renssen

Energy Monitor

New Statesman Group

Gilles Thiebaut

SVP and Managing Director
North-Western Europe


gustav kalbe

Gustav Kalbe

Deputy Director of Directorate C & Head of Unit, High Performance Computing and Quantum Technology

DG CNECT, European Commission

Utz Uwe Haus

Utz-Uwe Haus

Head of HPE HPC/AI EMEA Research Lab


Kimmo Koski

Kimmo Koski

Managing Director

CSC - The Finnish IT Center for Science

Michael Resch

Prof. Dr. Michael Resch

Director of the HLRS

HPC Centre Stuttgart

Irena Bednarich

Moderator: Irena Bednarich

Director, Corporate Affairs, EMEA



hewlett packard enterprise
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Event Platform

This event will take place using Forum Europe’s virtual solutionFor more details on our virtual solution, please visit


For more information on any aspect of this event, please contact the team.

James Wilmott
Partner & Managing Director
Forum Europe

Tel: +44 (0) 2920 783 020